Why Merck Employs an AI Avatar

In the German publication KOM, Merck CCO and Page Country Chair (Germany) Axel Löber coauthors an article on why Merck has implemented an AI Avatar for their team, and what they learned while building the avatar. Below are 5 key lessons shared in the article:

1. AI transformation begins at the top. When leadership provides the time and budget and prioritizes AI, commitment and the courage to experiment emerge.
2. Competence builds trust. Anyone who wants to put AI into practice must make it understandable, continuously build knowledge, and firmly establish learning objectives.
3. The best ideas are created within a team. Employees must have the opportunity to contribute, test, and further develop use cases.
4. Technology alone is not convincing. AI must connect emotionally: through stories, symbols, or characters that enable closeness and identification.
5. Change is a constant process. Every use case starts as a pilot, is tested, improved, or discontinued. In this way, learning becomes part of the culture and AI becomes part of the communication DNA.

Read the article here.

Note: The article is written in German; to auto translate using the Google chrome browser, follow these steps.